New Opportunities, New Worlds
What started off as a commercial opportunity to shoot for storied football brand Admiral — quickly turned into a powerful and moving experience— working with talented local professionals, models, photographers, MAU’s and fixers, people I now consider friends and respect deeply.
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Freedom to Roam
With the local stills and video crews in place, I was assigned to shoot BTS (Behind The Scenes), capturing the process of content creation for Admiral’s storytelling, adding depth and authenticity to their already aspirational brand. I love this type of work — it enables me to choose, who, what and when I shoot — and to work across genres including fashion, documentary, editorial and portrait photography.
Island Time
The pace of the shoot was intense. But the Jamaicans made it all feel fun. High energy and upbeat, a close knit team, trash talking each other in native Jamaican Patois, a colorful creole dialect shaped by their African, Spanish, French, Portuguese and English colonial heritage. And, though I struggled to understand a word, they never once let me feel like an outsider.
Who is who
I shot almost everyone who worked with us during that week. Models, footballers, makeup artists, dancers, actors. All had grace and style. I was present in every moment, excited for every shot.
Crossing Jamaica
After spending a couple of days shooting on location at some of the clubs and stadiums around Kingston, Jamaica’s capital, we headed to the Northwestern part of the Island, to Montego Bay.
Creativity on the fly
One of the things I enjoyed most about this assignment was the ability to shoot in the moment, see a frame and capture it. I challenged myself to try new angles, new styles and feel more than think. It was a truly freeing experience.
As the Jamaica assignment drew to a close, I felt a warmth and strong connection to the place and the new friends I had made come over me. A ‘future nostalgia’ coupled with a sense of certainty that I would return.
